Cross-media marketing coordination – RTBF
Mainly marketing campaign RTBF AUVIO and Euro 2016:
Coordination, marketing development, production follow up, budget management.
Pre-established timing, “all media” campaign, important strategic stake for the RTBF.
Coordination of a transversal team of 10 collaborators. Management of a 6 figure budget,
marketing and creative development, branding and visual identity development.
Tight schedule. Media plan follow up and contacts with the media agency.
The launch of the platform was a success and led to a strong increase in the digital consumption of the RTBF’s audio and video production.
Presentation of the ‘birth’ of the brand :
(To view the video, request the password at: email@example.com )
Presentation of the different stages of the marketing campaign: