Video production – RTBF
Production of a video explaining the new identity of the radio channel “La Première”.
Constraints: short schedule and very limited budget.
Writing, project development and production, recruitment of sub-contactors, management of the validation stages and incorporation of the feedbacks whilst respecting the initial timing and budget.
Video production and student supervision– RTBF
08 >12 2016
1/ Production of 2 videos to promote ‘logging in’ on the RTBF websites;
2/ Supervision of students (INRACI) in real work conditions,
3/ Production of 2 marketing videos for RTBF AUVIO.
1/ Autonomous management of the project based on the initial briefing.
Production including the shooting, team management and sound and image post-production.
Writing and creative development, coordination of feedbacks and needs, team management
and budget management. Videos directed by Loïc Normant.
2/ Supervision of interviews filmed by students. Organisation and supervision.
3/ Production, writing and artistic direction of 2 videos explaining the creation of the RTBF Auvio brand as well as its marketing campaign in 2016.
Cross-media marketing coordination – RTBF
Mainly marketing campaign RTBF AUVIO and Euro 2016:
Coordination, marketing development, production follow up, budget management.
Pre-established timing, “all media” campaign, important strategic stake for the RTBF.
Coordination of a transversal team of 10 collaborators. Management of a 6 figure budget,
marketing and creative development, branding and visual identity development.
Tight schedule. Media plan follow up and contacts with the media agency.
The launch of the platform was a success and led to a strong increase in the digital consumption of the RTBF’s audio and video production.
Presentation of the ‘birth’ of the brand :
Presentation of the different stages of the marketing campaign:
Audiovisual production and communication – RTBF
Production of the marketing communication of RTBF AUVIO for the ‘Radio Pow Wow’
(an internal RTBF event). Stakes: internal communication and adoption.
Marketing and creative direction, production, management of the sub-contractors.
Deliverables: PowerPoint presentation and video. Short schedule. Efficient and impacting work.
Graphical development communication – RTBF
02 >06 2015
Implementation and communication of the new graphical language of the 8 brands of the RTBF.
Picking up an interrupted project.
Communication with the design agency, production of the graphic charter, management of
the team, internal and external communication, explicative audio-visual production, internal
training, creative direction and graphic charter reference.
Production of the musical score of the Code Lyoko series – Antefilms/Moonscoop
Production of the complete musical score of the ‘Code Lyoko’ series.
(4 seasons over 4 years: 96 episodes x 26 min.)
Tight flow international production: 1 episode per week. Worldwide success (160+ countries).
Project management, production, negotiation, communication, budget management,
creative direction, music co-composition, sound editing and mixing.